






Map the core journey with boxes and arrows, confirm the sequence with a participant, then translate into a lightweight clickable prototype using simple tools. Focus on primary tasks, not edge cases. Invite feedback on clarity, labeling, and expectations. The speed forces focus, while rapid trial keeps you honest about what truly matters at this stage.

Users understand or abandon based on language. Prototype headlines, calls to action, and onboarding explanations as plain text cards. Ask participants to rank clarity, rewrite confusing phrases, and explain back your value in their words. Replace jargon with everyday language they actually use. This clarifies positioning and boosts conversion before you invest in visual embellishments or complex features.

After a quick walkthrough, ask participants to describe what your product does in one sentence and who it is for. Compare their wording to your intended message. Misalignment reveals positioning gaps. Iterate the message, retest with fresh participants, and watch comprehension rise. Clear understanding is the quiet metric that enables growth across channels without expensive campaigns.